Merc was established in 1967 by Javid Alavi. Merc started out as a market stall on Carnaby but quickly grew into a small shop on Ganton Street and then finished up at number 10 Carnaby Street, the prime location in which the store still stands today

Merc was originally influenced by and tailored towards the mod culture, many of the garments that were available back then are still sold today as part of Merc's Heritage range. Merc has since adapted and gown to reach a wider clientèle, however, still manages to retain its unique and distinctive identity.

Javid Alavi still remains the chairman of Merc Group and still has a very active role in the running of his established company. Merc is now recognised worldwide as a truly iconic British brand, steeping in over 40 years of heritage