Meet the brands: Santa Cruz
“Santa Cruz is a mecca for skate and surf culture and we’ve been here to define the look and feeling of these sports since the beginning.”
One of the most exciting additions for us of this year We now proudly present SANTA CRUZ; available at Resurrection.
Santa Cruz street ware is a brand with humble beginnings from the streets of California that has developed into one of the most recognizable players on the scene. From new skaters through to rad-Dads, Santa Cruz has a foothold with all generations.
Santa Cruz Skateboards has been an industry leading manufacturer of board sports lifestyle products for over 40 years. Established in 1973, Santa Cruz defined a generation with eye popping graphics and innovative products that continue to resonate with tastemakers, professional riders and younger generations. Our graphics are some of the most iconic in skateboard history.
One of Santa Cruz’s biggest strengths are their iconic graphics. When hearing the brand’s name, most of us instantly think of the classic ‘red dot’ or the` infamous penwork of Jim Phillips – ‘Screaming hand’.
Phillips, author of “Surf, Skate & Rock Art of Jim Phillips” and “The Skateboard Art of Jim Phillips” said of his creation;
I’m often asked where I got the idea for the Screaming Hand… like I had a store where I could get images. Sometimes an idea just pops in my mind, and I’ve trained myself to be receptive. Screaming Hand dates back to high school where I liked to spend my time drawing epic surfing and skateboard pictures and give them to my friends. In typical surf scenes, I would draw a big wave and a goofy surfer with sight gags like circling shark fins or a clenched hand sticking out of the water like a drowning guy. That intrigued me after I saw a drowned guy at the beach, snot coming out of his nose after some men tried to revive him, the first dead person I ever saw. Stuck in my mind, I drew the clenched hand on my book covers and notepads. Fast forward, and NHS is forming a wheel line and asked for a logo for Speed Wheels. As I sat at my drawing table and clenched my left hand, I penciled a sketch, thinking about how powerful the hand is, how artists have used it in gestures to express emotion. Then I thought about it being even more expressive if it had a mouth right on the palm, and how much more if it was screaming! I got pretty worked up and knew my drawing would make a cool logo, though it took some time to talk the manager into it. We made stickers and T-shirts, and soon the Screaming Hand proved itself as a powerful icon that certainly earned in its own way.
Since partnering with the Cali-clothing line you’ve been loving each and every design, with the beginning of their summer collection landing two weeks ago and selling out that weekend.
This one’s here to stay.